Cook departs for Prince Sports After eighteen years at Tecnica USA, Sam Cook has taken a new position with Prince Sports as General Manager, USA & Canada, effective September 1, 2010. Cook has been President of the Tecnica/Blizzard division of Tecnica Group USA since 2008. In announcing this change, Peter Weaver, CEO of Tecnica Group USA, extended his appreciation and thanks to Cook for his years of service, as well as his accomplishments for the brands.

The Salt Lake City Examiner says... The Tecnica Viper Low shoes are good hiking and trail runners that are light yet stable. Built for speed, these shoes will get you up the mountains in no time. For testing, they got out on some day hikes in the Wasatch Mountains, and got in a few trail runs along the way.

The Tecnica/Blizzard team is sorely missing one of our athletes. Arne Backstrom, 29, passed away Thursday, June 3rd in a fall during a freeskiing mission in Peru.

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